The story behind how the commercial was conceived is one of advertising lore. The commercial features a 29-year-old Michael Jordan playing with kids with Gatorade's original lyrics and catchy tune in the background.

'What better way to celebrate our first athlete spokesman, Michael Jordan the NBA, one of Gatorade's longest tenured partners and the national revival of one of MJ's favorite Gatorade flavors, Citrus Cooler.' 'The return of Gatorade's iconic 'Be Like Mike' commercial during NBA All-Star Weekend is the perfect complement to our brand's continued 50th anniversary celebration in 2015,' Gatorade chief marketing officer Morgan Flatley said in a statement. So they finally said we could have it for like 350,000 and we can run it one flight like 15, 16 weeks, but we couldn’t use the term, ‘Be Like Mike.’ Because the Jungle Book will be the Be. The ad, which first ran in the late summer of 1991 after the Chicago Bulls won their first of six titles, will run again, after being digitally remastered, on the All-Star broadcasts this weekend. But the rappers participation is just one nostalgic element of a :30 from the PepsiCo brand.

Eminem serves as emcee, and his 2010 track 'Wont Back Down' bubbles up, too.

Twenty-three years, appropriately, after the 'Be Like Mike' jingle was the song in every young sports fan's head, Gatorade is bringing it back for the brand's 50th anniversary. A week marked by trips down memory lane ends on a high note thanks to Gatorade.