You can earn the best in slot item for every slot without paying a penny. Gear: You can earn and equip every type of gear piece.PVP: All the PVP maps are available to play, you can reach maximum prestige level.Dungeons/Raids: You can run every dungeon and raid in the game, there is no purchasable instanced content.Quests: All quests are available to play, there is no purchasable open world content.You do not need to buy any kind of expansion pack to enter certain zones or play content. Zones: All zones are accessible to you.Max Level (70): You can reach the maximum level of 70 without having to buy any kind of expansion or pay a single penny into the game.Rift is advertised as a free to play game.